Cash in on crypto: meet the influencers competing for Bitcoin in 'House of Streams'

Not that we needed yet another reality series based on the lives of influencers, but here we are. "House of Streams" is the latest concoction in the ever-growing crossover between internet fame and reality TV.

This time, the twist is crypto. The Netflix series throws eight popular streamers into a luxury villa, arms them with challenges, and promises a Bitcoin prize currently worth over $108,000 to the last creator standing.

Hosted by sports and entertainment presenter Nicole Holliday, who’s no stranger to the digital world, the show aims to shake up the genre by putting livestreaming at its core.

Each moment is broadcast with a live chat feature, giving viewers front-row seats and direct influence over what happens next. 

Streaming, once a niche hobby for gamers and tech heads, is now a full-blown industry. The success of platforms like Twitch, Kick, and YouTube Live has made it a legitimate career path and a lucrative one at that.

Millions tune in daily to watch creators play games, cook, chat or simply exist. What makes it work is the immediacy: it’s unscripted, unpredictable and feels like you’re hanging out with a friend.

"House of Streams" is set to lean heavily into this vibe, banking on the parasocial appeal of letting fans not just watch, but shape the show.

The casting process was no small feat. Over two months, creators from around the world applied. Out of dozens, 13 made it to a second-round interview, with eight finally selected to move into the house, plus one on standby.

Their combined social media following exceeds 4 million, with creators representing the UK, US, and Australia. It’s a global digital playground with plenty of potential for drama, alliances, and viral moments.

Unlike traditional reality shows, the viewers have a seat at the table, literally. Decisions about challenges, rewards and consequences are voted on in real-time.

It’s as much a social experiment as it is entertainment, tapping into the obsession with watching other people live, compete and unravel, one livestream at a time.

And while the interpersonal drama will no doubt fuel memes, the grand prize shows how far we’ve come. A decade ago, you won a car or maybe some cash.

Now, it’s Bitcoin, a digital currency meets digital fame. In today’s world, where internet clout and crypto investments hold serious weight, "House of Streams" might just be the most on-brand reality show of the year.

The South African release date remains unconfirmed, although the release is scheduled for June in select countries.