Woolworths has withdrawn their Valentines Day campaign after being called sexist and outdated by consumers. Woolworths has withdrawn their Valentines Day campaign after being called sexist and outdated by consumers.
Woolworths has withdrawn their Valentines Day campaign due to social media outrage.
The retailer said the campaign was intended to be a light-hearted reference to cliché characteristics in many relationships, however, consumers have criticised Woolworths for gender stereotyping.
I have no idea what conversations did or didn’t happen in the marketing department that resulted in this god awful Valentines campaign from @WOOLWORTHS_SA😶 It’s like there was no team meet and one person took their idea and ran rogue with it. How embarrassing for the company. pic.twitter.com/ZOioi5wTuQ
— Nicky Schrire (@nickyschrire) February 4, 2019
Wow, @WOOLWORTHS_SA. Are these sad stereotypes from the binary world the best you could do for Valentine’s Day? So weak. So disappointing. pic.twitter.com/WgK9IojkYU
— Melissa (@SuperscriptMel) January 31, 2019
She orders a salad and then steals your chips; She takes forever to get ready; She snuggles you to the edge of the bed; She uses your razor to shave her legs; She makes you her Instagram husband; She says she’s “fine” when you know she’s not; She’s the light of your life. LoveAlwaysWins
He touches your hair; He doesn’t know the title to “your song”; He makes plans without telling you; He uses the wrong emojis in text messages; He believes he’s entitled to the remote control; He thinks he knows better than Siri; He’s the man of your dreams. #LoveAlwaysWins
Brent Lindeque, from GoodThingsGuy.com - The Home of Everything Good has come up with his own suggestions:
She orders a salad and chips to share.
She gets ready and always looks on point.
She snuggles you in bed.
She sometimes helps you shave.
She makes you her instagram husband.
She's honest, kind and beautiful.
She’s the light of your life. #Woolworths #LoveAlwaysWins #iFixedIt
— Brent Lindeque (@BrentLindeque) February 4, 2019
He compliments your hair.
He knows “your song” by heart.
He makes plans for both of you.
He uses "that" emoji cause he knows what makes you smile.
He shares the remote control.
And loves you unconditionally.
He’s the man of your dreams. #Woolworths #LoveAlwaysWins #iFixedIt
Nathan - age 35: It’s boring and doesn’t even look like a Valentine’s Day campaign. Marchelle - age 38: Cheeky, fun aspect to Valentines Day - doesn’t take itself seriously Viwe - age 29: It paints men as controlling. Boring - nothing to do with Valentine Day Jamal - 29: A very dated view of relationships - just assuming patriarchal and gender norms in 2019 is not ok. Doing something for your significant other should not seem like a chore.What do you think of the Woolworths Valentine’s campaign posters?
