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Saturday, June 7, 2025
Lifestyle

Swiss woman tattoos Red Bull barcode on her arm, and it actually scans

Gerry Cupido|Published

Dew scans her Red Bull barcode tattoo.

Image: TikTok screenshot

A Swiss woman has taken her love for Red Bull to the next level by getting the drink’s barcode tattooed on her arm. 

What’s even more surprising is that it actually scans!

Known as @mycringe.s–t on TikTok and Instagram, Dew shared a video of the barcode tattoo in action, and it quickly went viral online. 

The clip, which shows her successfully scanning the tattoo at a self-checkout, has racked up over eight million views on TikTok alone.

“For everyone wondering if my Red Bull barcode works, yes it does (if u get the right angle and in Switzerland),” she wrote in the caption.

Dew told What’s The Jam that she had been toying with the idea of getting a barcode tattoo for some time. 

With an existing collection of quirky tattoos, including an alpaca, the Zelda sword, hearts, and a lemon, she originally considered something playful like a broccoli. 

But in the end, she landed on Red Bull, a nod to the energy she associates with the drink.

Her version of the barcode isn’t just a copy-paste from a can. 

The design includes a cartoon worm munching through the code, inspired by a doodle from her sister. 

“I then added the worm which is chomping it up, based on a little drawing my sister did,” Dew explained.

While her tattoo artist was doubtful the barcode would actually scan, Dew remained hopeful. 

“I knew it possibly couldn’t work as my artist was very open about it,” she said.

“I tried the next day at work and it did, I was so excited about it.”

The machine registers it as a 250 ml can of Red Bull.

Image: TikTok screenshot

The viral video shows the moment of truth. 

Dew scans her tattoo under a self-checkout scanner, and the machine registers it as a 250 ml can of Red Bull. 

IOL Lifestyle