Fancy a buff butler for your cocktail party?

London - Forget the quintessential image of the British butler as the epitome of discreet decorum.

"Butlers In The Buff" has proved such a business success providing half-naked waiters in Britain that the firm is now set to market the ultimate "male order" service around the world.

The company, whose waiters wear a bow tie, collar, cuffs and a bottom-baring apron, is the brainchild of former Royal Marine Jason Didcott.

Determined to find a tasteful alternative to strippers and pole dancers, he lays down strict rules - each waiter undergoes a police check and drink-fuelled clients are firmly told to keep their hands to themselves.

"What we are looking for is James Bond in a butler outfit. We want them to be cheeky but clean," he said.

"At the end of the party they can have their photo taken with the butler but that is as far as it goes. We want nice, charming, gentlemanly types. At the interview we check their upper body. We take their bums on trust."

"I couldn't think of a better way to earn money," quips Butler Dan Atkins. - Reuters