In what is sure to become a highlight for South African tourism, this vibrant nation has been recognised as one of the world's most desirable countries to visit in the esteemed 2024 Wanderlust Reader Travel Awards.

While not claiming the top spot, South Africa's impressive 7th place ranking puts it ahead of travel hotspots such as Brazil, South Korea, and Peru, affirming its allure in a close-knit global tourism market.

The Wanderlust Reader Travel Awards are determined by the voices of passionate travellers, with over 3 million votes cast by 168 000 avid globetrotters this year alone.

This marks the 23rd annual event, celebrating destinations, tour operators, and travel brands across a diverse array of 22 categories, which include the most desirable countries and cities worldwide.

In a remarkable feat, South Africa shone particularly brightly in the wildlife and nature category, where it was awarded gold and positioned as the most desirable destination.

In this category, the country was up against countries including; Brazil, Ecuador, Colombia, Costa Rica, Australia, Malaysia, Canada, USA and Kenya.

This accolade underscores the country's burgeoning reputation as a sanctuary for nature enthusiasts and wildlife lovers seeking authentic encounters in breathtaking landscapes.

To further enhance Mzansi's prestige, Cape Town, the country’s iconic coastal city, was celebrated as the 5th most desirable city globally.

accolades

South Africa takes 7th place among the world's most desirable destinations