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South African citrus exporters may need to absorb a portion of the 30% reciprocal tariffs imposed by the US, as American consumers might resist significant price increases, according to a new Absa report.
South African citrus growers are urgently appealing to government to negotiate with the US over a new 31% tariff that threatens to devastate the industry, putting 35,000 jobs at risk and potentially collapsing rural economies dependent on citrus exports.