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Woodlands Dairy, a long-standing, family-owned dairy operator in the Eastern Cape, turned to the Gauteng High Court, Pretoria, to obtain an order against its competitor. It produces an extensive range of dairy products, including UHT milk, which is marketed and sold in outlets throughout South Africa.
The Gauteng High Court hears the trademark dispute between First Choice and Fresh Choice, as the former seeks to protect its brand against claims of confusion in the dairy market.
Two milk manufacturers faced each other in the Gauteng High Court, Pretoria, where it was claimed that Fresh Choice milk infringed on First Choice' milk's trade mark