The good, the bad, and the risky

Cost-effective: Dupes allow consumers to enjoy trendy products without breaking the bank.
Accessibility: They make popular styles and innovations available to those who can't afford luxury brands.
Sustainability: In some cases, choosing a dupe over a high-end product can reduce waste, especially if it’s made with similar quality materials. Not all dupes are created equal.

While some offer great value, others can pose risks.

Quality concerns: Dupes often use cheaper materials, which can lead to durability issues.
Health risks: In industries like beauty and supplements, dupes may not undergo the rigorous testing required to ensure safety. Counterfeit skincare, for example, can lead to allergic reactions or long-term skin damage.
Ethical dilemmas: Dupes can undermine original creators, affecting their revenue and discouraging innovation. In the tech space, for instance, dupes can have serious consequences.

A 2023 study by the Consumer Electronics Association found that budget smartphones last only 15 to 18 months compared to 3 to 4 years for premium devices.

Brewer shared an example. “Worse, some dupes may contain malicious software or poorly manufactured parts, potentially compromising your data or safety,” he said.

How to spot a dangerous dupe

Not all dupes are bad, but it’s crucial to exercise caution. Here are some tips to help you identify potentially harmful products:

1. Check warranties: Reliable brands often offer warranties, signalling confidence in their product's durability.

2. Read reviews: Look for feedback on trusted platforms to gauge the product's quality and reliability.

3. Research the brand: A quick Google search or a scroll through social media can reveal whether the brand is reputable.

4. Inspect retail availability: Brands stocked by established retailers are more likely to meet safety and quality standards.

5. Examine product descriptions: Pay attention to technical specifications and materials used.

As the saying goes, “If it’s too good to be true, it probably is,” said Brewer. Dupe culture doesn’t just affect consumers; it has far-reaching implications for businesses and the global economy.

According to the US Chamber of Commerce, counterfeits and dupes cost the global economy over $500 billion annually, leading to job losses and reduced innovation. For small businesses and designers, the rise of dupes can be devastating.

Original creators invest time, money, and creativity into their products, only to see their designs copied and sold at a fraction of the price. This not only impacts their revenue but also discourages future innovation.

Consumer Protection in South Africa In South Africa, consumer protection laws aim to safeguard buyers from harmful products, including dupes. The National Consumer Commission (NCC), established under the Consumer Protection Act, provides a platform for lodging complaints about faulty or unsafe products.

Organisations like the South African Consumer Goods Council also advocate for consumer rights, working to ensure that products meet safety and quality standards. However, enforcement can be challenging, especially with online retailers operating outside the country’s jurisdiction.

Dupe culture reflects our desire for affordability and accessibility, but it’s not without its challenges. While some dupes offer great value, others can compromise quality, safety, and ethics.

As South Africans, it's essential to strike a balance. Shop smart by doing your research, supporting ethical businesses where possible, and prioritising quality over quick savings.

dupe culture

Dupes, deals, and dilemmas: the budget-friendly trend changing your shopping game