Driving Innovation Through Core Values and Client Focus

"At ATFX, we're all about delivering a top-tier client experience by blending cutting-edge technology with personalized service," said Mr. Joe Li, Chairman of ATFX. "We invest heavily in innovation to keep our platform user-friendly, secure, and responsive. With tools like advanced analytics and AI-driven insights, we're able to offer a customized trading experience for every client—no matter their location or level of expertise. Our focus on client satisfaction and ongoing improvement is what sets us apart in the fintech space."

ATFX’s regulatory presence in multiple jurisdictions—including licenses from top-tier authorities such as the UK’s FCA, South Africa’s FSCA, Australia’s ASIC, UAE’s SCA, and Hong Kong’s SFC—all serve as a cornerstone of its global strategy. These licenses reflect ATFX’s unwavering commitment to compliance and client protection, empowering the company to operate with credibility and trust in diverse markets.

In an increasingly competitive industry, holding licenses in key financial hubs allows ATFX to offer secure and transparent trading services to clients worldwide. This regulatory strength distinguishes ATFX from its competitors, reinforcing its position as a trusted, forward-thinking fintech broker that delivers consistent value across regions.

Linton White, Regional Head for ATFX Africa, highlighted that ATFX Africa is a licensed Over-the-Counter Derivative Provider (ODP), regulated by the Financial Sector Conduct Authority (FSCA) in South Africa. The company offers a broad range of financial instruments tailored to meet the diverse needs of traders across the African continent, including currencies, commodities like gold and oil, and global indices.

In response to evolving market trends and increasing client demand, ATFX recently introduced cryptocurrency and XAU/ZAR trading pairs, underscoring its commitment to innovation and localised service. ATFX Africa has also been awarded Africa’s Best and Most Trusted Broker, a testament to its dedication to building strong relationships with clients and delivering reliable, cutting-edge trading experiences.

financial education

ATFX’s Long-Term Vision for Growth: Advancing financial education in South Africa through the Duke of Edinburgh Cup