Latest News & Developments
gen
Why smart brands are already talking to Generation Alpha
With access to devices from early childhood, Gen Alpha has grown up interacting with brands on YouTube, TikTok, and gaming platforms like Roblox and Fortnite. This means their expectations for content are high – and their tolerance for inauthenticity is low.
Staff Reporter|Published
Gen Z and Millennials are redefining career growth and rewards in SA
A study by McCrindle revealed that 63% of Gen Z professionals consider opportunities for advancement as a key factor in their workplace decisions.
Staff Reporter|Published