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Market diversity is essential for SA's agricultural exports amid geopolitics and trade risks

South Africa's agricultural exports have grown remarkably from R22. 4 billion in 2004 to R251 billion in 2024. However, recent trade disputes highlight the risks of market concentration. This analysis examines how South Africa is shifting from European dominance to broader market diversification across Africa, Asia, and the Middle East, and why this strategy is critical for future trade resilience.