Generation Z, born between 1997 and 2012, is leading the charge toward a sober-curious lifestyle. This generation drinks significantly less than older cohorts, with many opting out of alcohol altogether.

Why is Gen Z drinking less?

Experts point to several factors:

Health-conscious choices: Gen Zers are highly aware of the negative effects of alcohol on both their physical and mental health. Many prioritise wellness and see sobriety as a way to maintain better overall health.

Social media influence: Platforms like TikTok and Instagram have popularised movements like Dry January and mindful drinking, making sobriety trendy.

Financial constraints: With rising living costs and student debt, many Gen Zers view alcohol as an unnecessary expense.

Changing social norms: Younger people are shifting toward non-alcoholic social activities, such as fitness events, gaming, or creative workshops. Campaigns like Sober October and Dry January encourage people to reevaluate their drinking habits.

A 2023 survey by "AddictionResource.net" revealed that 45% of Gen Zers have never had an alcoholic drink and that 34% are actively trying to drink less. They are also more likely to associate alcohol with health risks, addiction, and poor mental well-being.

However, it’s not all good news. While Gen Z is drinking less, they are misusing other substances, including marijuana, psychedelics and nicotine.

sober

From boomers to Gen Z: understanding alcohol consumption trends among different generations